Today, our team had the incredible opportunity to tour Just a Dad YouTube and Amazon Studio and learn firsthand from Tom Shelton about the business of content creation and e-commerce.

Tom, who started by making videos for his kids’ sports and teaching how to make his favorite coffee drink on YouTube, has turned his passion into a full-time business. His approach? Experimenting with content, analyzing what resonates, and continuously adapting—proving that success online is about persistence, creativity, and data-driven decisions.

A key takeaway for our team was the importance of embracing feedback and learning from mistakes. Tom’s ability to turn criticism into improvement and his focus on analytics as a guiding tool were inspiring lessons in digital entrepreneurship.

Thank you, Just a Dad, for this visit!

#CEOProgram #Entrepreneurship #YouTubeBusiness #EcommerceInnovation