Today, the CEO team had the opportunity to visit Short Furniture, a family-owned business that has been serving customers since 1867. Chris Short, the sixth-generation business manager, shared insights into the company’s evolution—from its origins in funeral services and furniture to becoming a thriving multi-location retail business in Litchfield and Shelbyville.

Chris emphasized the importance of understanding your consumer, leveraging a small-town cost advantage to compete with big-city retailers, and using strategic brand partnerships for marketing. He also highlighted how location plays a crucial role in brick-and-mortar success.

A big thank you to Short Furniture for an inspiring look into the power of legacy, adaptation, and smart business strategy!

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